Indicating that you can enjoy Kit Kat whenever and wherever you are. In addition, the ad is simple and to the point.
This is reinforced by the inclusion of the single Kit Kat bar in the center. Even from a distance, it is clearly a Kit Kat advertisement. Which is so iconic it is instantly recognizable. The color scheme of the ad evokes the classic Kit Kat red packaging. The ad suggests that nothing should hold you back from taking these breaks and enjoying Kit Kats. The takeaway message here is that Kit Kat can be enjoyed as a quick break snack, even when you’re at home working for your company remotely. It also shows they are on top of current trends (working from home) and are looking to attract the new remote workforce on their terms. This ad shows that Kit Kat’s marketing keeps up with the times and seeks to make the best of a bad situation. The ad speaks to these people by reminding them that they shouldn’t neglect breaks because they aren’t in a traditional office space.
The target audience in this ad is clearly remote home-based workers (the ad shows “Home Office” in the text). In addition, it serves as a reminder that, while you may be working from home during these troubling times, there’s no reason not to take small breaks throughout the day. The ad is effective because it ties into the current issues (COVID 19 and the common need to work from home due to public safety). No matter where you are currently working from. It serves as a reminder that Kit Kat is still available as a break-time snack. Which has grown exponentially since the onset of the COVID 19 pandemic. The ad’s strategy looks to target the new home-based workforce.
This is reinforced by using the classic “Have a break” tagline under the logo on the bottom. Implying that workers need to take breaks and have snacks to stay productive, even working from home. Using the single Kit Kat bar as a strikethrough on the Office portion of the term “Home Office”. Which has forced many people into working remotely from home. The ad is designed to capitalize on the COVID 19 pandemic. Kit Kat’s current ad continues with its “Have a break” motif, with a twist. Thus causing the European Court of Justice to send the case back to the British courts after a ten-year legal struggle that rival Mars disputed. The importance of this tagline was apparent when Nestlé attempted to trademark the “Have a break” portion in 1995. The break portion of the tagline is a play on the fact that Kit Kats are designed to be broken off individually before eating. “Have a break…have a Kit Kat” has been Kit Kat’s slogan in the UK and worldwide since 1957.
As well as in 1969, the first color television commercial was broadcast. With the slogan “what active people need.” In 1951, the first Kit Kat poster was released. Kit Kat was marketed as a helpful wartime snack during WWII. When they were first introduced in the 1930s. This chocolate candy was first touted as “the biggest little meal” and “the perfect companion to a cup of tea”. Kit Kats come in a variety of flavors, including milk, white, and dark chocolate. Each finger on the bar can be broken off individually. Each of which is made up of three layers of wafer separated by a chocolate layer. The standard bar comprises two or four pieces.
TAKE A BREAK KITKAT LICENSE
The only exception is in the United States, where it is produced under license by the Hershey Company’s H. Rowntree’s of York, United Kingdom, invented the Kit Kat, a chocolate-covered wafer bar confection currently produced worldwide by Nestlé (who acquired Rowntree’s in 1988). The ad is designed to capitalize on the trend of working from home due to the COVID 19 pandemic and suggests that Kit Kat is the perfect break-time snack for remote workers. The ad features the words “Home Office” in white font against a red background (matching the color scheme of their branding), with a single Kit Kat bar blocking the word Office as if it were a strikethrough. The Kit Kat ad, “Home Office” is a brilliant usage of current events to promote their product.
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